Hershey wanted to stand out on YouTube. Their strategy: align its product with influencers who have already built up credibility and a loyal following.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2w9F1Bk
The post How one brand ‘sold out’ of a new product by buying into the power of influencers appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
from http://bit.ly/2JV6yP0
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