The 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together. Read the full recap here.
from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2FA5kFR
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Read the 2019 Cannes Lions recap from Think with Google. 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together.
from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2X3Oq8v
The post A few choice quotes from Cannes to take you into the creative new year appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
If you run a great campaign, but can’t prove it drove sales, is it still great? Discover how one brand is measuring the offline impact of video.
from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2NtwtRx
The post How one brand tackled an enduring marketing challenge: measuring a campaign’s bottom-line impact appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Read the 2019 Cannes Lions recap from Think with Google. 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together.
from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2N9lNab
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Discover how one of advertising’s top minds thinks about approaching advertising creativity with data.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31KoPoW
The post ‘Why every creative should be a technologist,’ according to Nic Roope of Publicis Poke appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
David Slocum has worked with hundreds of creatives to improve diversity in the workplace. Learn his tips for finding and keeping a diverse team.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2IVuShJ
The post The power of difference: How to hire and retain diverse teams in brands and agencies appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Fenty Beauty’s inclusive advertising campaign, Beauty for All, ditched all the traditional marketing rules and carved a new path.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31IdBRQ
The post How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The future of advertising is data-inspired creativity, using data and technology to inspire new ways of thinking, working, and creating.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31IdAxg
The post 8 creatives share how they’ve evolved from ‘data vs. creativity’ to ‘data-inspired creativity’ appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The conversation around the need for more inclusive marketing has been, and will continue to be, an important one. Discover why it’s becoming critical.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2IGVcw0
The post What inclusive marketing looks like to me — and how to get there appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The inspiration and tools you need to leverage Google ad platforms for maximum creative expression. By creative makers for creative makers.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2XdoCuF
The post Create with Google appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WKnmQn
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Access to digital tools has completely redefined the idea of a small business. Today, you don’t have to be big to access global markets.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WByOJ6
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On this episode of the Quick Take podcast, you’ll get answers to your YouTube marketing questions and learn more about how people make decisions.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31nDpSZ
The post HBR Quick Take: Ben Jones on how marketers can keep up with the pace of change appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Merkle is on the front lines of the shifting online data privacy landscape and offering tips on how to be a responsible digital marketer.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2XD2pmL
The post A smart approach to balancing data-driven marketing and user privacy appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Many wonder what the advent of machine learning will mean for creating ads. In short, it’s about teaching the machines how to be helpful.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31mLAiw
The post Machine learning is like having a billion extra interns, not one Einstein, to make effective ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Many wonder what the advent of machine learning will mean for creating ads. In short, it’s about teaching the machines how to be helpful.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2MCyt9C
The post Machine learning is like having a billion extra interns, not one Einstein, to make effective ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
As eco-friendly brands have been gaining traction with consumers, people are turning to live a more sustainable life. Here’s what you need to know.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2X60Z7C
The post YouTube viewers are going green. Here are 3 things marketers need to know appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Marketers must take note of the opportunity that lies with connecting with the online gaming community and its highly engaged global audience.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2I5bOhX
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Three direct-to-consumer brands share their success using new online advertising strategies and video formats to grow their business.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Ip9PUp
The post Digitally native brands are disrupting video advertising. Here are 3 things they’re not afraid to do appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Take these steps with your marketing mix modeling to get a more accurate and actionable read on the impact digital has on offline sales.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2IhUo09
The post How to bring your marketing mix modeling into the 21st century appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Today’s shoppers browse and research online even when they intend to buy in-store. Here’s what you need to know about the omnichannel shopping journey.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WcJ7TO
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Before purchasing, people do their homework on search first. To earn loyalty, focus on creating helpful experiences to answer people’s questions.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WnYqOm
The post How one CPG brand turned search into a useful dialogue appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
When it comes to video viewability, a number of factors can get in the way. To help capture these opportunities, we’ve identified the 3 P’s of viewability.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Z5eMbw
The post 3 P’s of video viewability for publishers: premium experiences, placement, and player appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
