mandag 28. januar 2019

A new way to think about online video’s role in the purchase funnel

People are turning to online video at every stage in the purchase funnel. Discover what this means for your brand.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Rmuivw

The post A new way to think about online video’s role in the purchase funnel appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2Wj5JmS

torsdag 24. januar 2019

How to create a product story that unfolds over time — and drives results

The Adidas marketing team tried YouTube’s video ad sequencing tool to create a personalized, dynamic video funnel that would move its target audience.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2CRrbqr

The post How to create a product story that unfolds over time — and drives results appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2sIRdHp

onsdag 23. januar 2019

How one auto retailer gets people into the store by helping them at home

Getting the keys to a new car requires a visit to the dealership, but thanks to digital media, the auto retail process has changed significantly.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2CAM5K6

The post How one auto retailer gets people into the store by helping them at home appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2FRjiUW

tirsdag 22. januar 2019

The key to assisting your customers is a smarter approach to analytics

All the data analysis in the world won’t lead to business growth if you can’t turn it into insights. Improve your analytics strategy with these four steps.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Ubiyhn

The post The key to assisting your customers is a smarter approach to analytics appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2FIu3tc

torsdag 17. januar 2019

Inside Google Marketing: How we drive impact around sustainability and crisis response

Learn about Google’s approach to sustainability and crisis response through its campaigns, programs, and partnerships.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2FFe5PV

The post Inside Google Marketing: How we drive impact around sustainability and crisis response appeared first on Niels Syvander Baardseth.



from http://bit.ly/2FGdUnB

tirsdag 15. januar 2019