fredag 22. februar 2019

5 questions to ask yourself about your mobile strategy

A winning mobile strategy involves more than a mobile version of your website. Here are five questions to consider to meet today’s mobile standards.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2GZH01B

The post 5 questions to ask yourself about your mobile strategy appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2IwXyAN

Milliseconds earn millions: Why mobile speed can slow or grow your business

There are many business growth strategies out there, but there’s one area where nearly every business has room to improve: the mobile site speed.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2XkvZh6

The post Milliseconds earn millions: Why mobile speed can slow or grow your business appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2IwHa3a

4 mobile page speed wins to discuss with your developer, starting with images

Mobile speed is important for your brand’s overall site performance. Here are four quick wins related to site imagery that can improve your mobile speed.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2EoCDeR

The post 4 mobile page speed wins to discuss with your developer, starting with images appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2VefIIS

fredag 15. februar 2019

Why every marketer’s mobile website needs a ‘speed budget’

Discover why refocusing on mobile experience, and prioritizing speed and accessibility helps deliver powerful customer experiences.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2SzZBIN

The post Why every marketer’s mobile website needs a ‘speed budget’ appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2V5Mlsl

onsdag 13. februar 2019

How to spend the right resources on the best customers

Customer retention is more challenging than ever. Analyzing customer lifetime value (CLV) can help. Here are some tips for CLV modeling.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2X3t3FQ

The post How to spend the right resources on the best customers appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2GoUWmr

3 lessons app marketers can learn from Gen Z dating trends

What can forward-looking app marketers learn from Gen Z’s virtual dating trends? The insights we discovered should make any marketer want to swipe right.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2RXRKQ1

The post 3 lessons app marketers can learn from Gen Z dating trends appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2IdLsMJ

4 ways to get mid-funnel impact out of your brand campaign

Airbnb tested video campaigns as a way to encourage people to book their next trip. Here are four tips they uncovered for making actionable brand campaigns.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2S3wCrI

The post 4 ways to get mid-funnel impact out of your brand campaign appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2GoUch9

3 ways the digital traveler is changing — and 3 ways marketers can keep up

The digital revolution has transformed the travel industry. We dig into the travel data to understand what these changes mean for travel marketers.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Bznplk

The post 3 ways the digital traveler is changing — and 3 ways marketers can keep up appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2SsuNcO

tirsdag 12. februar 2019

5 principles of effective mobile landing pages for travel marketers

Do you spend enough time on mobile design? Here are five principles for effective mobile landing pages to help you focus on areas that need attention.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2GzxCln

The post 5 principles of effective mobile landing pages for travel marketers appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2I5ovej

fredag 8. februar 2019

Want to earn user trust and drive marketing results? Start with these steps

How consumers think about their data and privacy has fundamentally changed. In short, we’re facing a trust crisis. Here’s what you need to know.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2TG8wVI

The post Want to earn user trust and drive marketing results? Start with these steps appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2SBECEx

mandag 28. januar 2019

A new way to think about online video’s role in the purchase funnel

People are turning to online video at every stage in the purchase funnel. Discover what this means for your brand.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Rmuivw

The post A new way to think about online video’s role in the purchase funnel appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2Wj5JmS

torsdag 24. januar 2019

How to create a product story that unfolds over time — and drives results

The Adidas marketing team tried YouTube’s video ad sequencing tool to create a personalized, dynamic video funnel that would move its target audience.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2CRrbqr

The post How to create a product story that unfolds over time — and drives results appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2sIRdHp

onsdag 23. januar 2019

How one auto retailer gets people into the store by helping them at home

Getting the keys to a new car requires a visit to the dealership, but thanks to digital media, the auto retail process has changed significantly.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2CAM5K6

The post How one auto retailer gets people into the store by helping them at home appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2FRjiUW

tirsdag 22. januar 2019

The key to assisting your customers is a smarter approach to analytics

All the data analysis in the world won’t lead to business growth if you can’t turn it into insights. Improve your analytics strategy with these four steps.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Ubiyhn

The post The key to assisting your customers is a smarter approach to analytics appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2FIu3tc

torsdag 17. januar 2019

Inside Google Marketing: How we drive impact around sustainability and crisis response

Learn about Google’s approach to sustainability and crisis response through its campaigns, programs, and partnerships.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2FFe5PV

The post Inside Google Marketing: How we drive impact around sustainability and crisis response appeared first on Niels Syvander Baardseth.



from http://bit.ly/2FGdUnB

tirsdag 15. januar 2019