PHD Media has been testing programmatic linear TV buying and finding it a great complement to traditional TV buying. Discover their approach.
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The post Why one media buyer is embracing programmatic linear TV appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Research reveals how customers are using video during their shopping journeys. Here are the top three use cases for in-store video shopping behavior.
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The post 3 unexpected ways shoppers turn to video in the store aisle appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover three areas that leading online retailers are focusing on to complement their core business by selling ad inventory.
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The post Why online retailers should embrace advertising across digital storefronts appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Nordstrom explains how to move past the buzzwords and rethink your measurement strategy to achieve greater growth.
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To understand what style seekers want to buy and wear we turned to Google search data. Here are five things we learned.
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The post What fashion fans around the world are searching for on Google appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Fashion trends show that fashion lovers are now global in nature. This creates a new world of opportunities for fashion marketers across the globe.
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The post Fashion consumers are going ‘glocal’ with help from Google and YouTube appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Online searches that take place in a store have been growing in recent years. Here are four key things to consider in 2019.
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Today’s consumer journey is all over the place. With the upcoming holiday season, marketers shouldn’t miss the chance to reach shoppers at every turn.
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The post How to be a step ahead of today’s consumer journey appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Online searches that take place in a store have been growing in recent years. Here are four key things to consider in 2019.
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The post Yes, shoppers are using search in your store. Here’s how to help appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Boxed CEO Chieh Huang shares how to nurture business relationships within the industry. See how building brand partnerships can build long-term growth.
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The post How an industry underdog redefined the retail partnership model appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Learn how Rothy’s implemented a full funnel marketing strategy to capture consumers at various points in the journey using Google tools.
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The post With a focus on sustainability — and insights — Rothy’s is disrupting the fashion industry appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Business casual fashion trends are on the rise. Searches for more formal clothing are declining, while searches for comfortable attire are rising.
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The post The enduring fashion trend nobody understands: business casual appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The Google Doodle, commemorating important events and cultural moments, or honoring notable figures, has humble origins.
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The post Inside Google Marketing: How the Google Doodle helps us connect with people around the world appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Alaska Airlines shares the search data strategy they used for their campaign that helped quadruple its route coverage and automate tasks.
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The post How Alaska Airlines leveraged search data to fill empty seats appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Learn about three top viral shopping trends on YouTube and what they mean for marketers. Think with Google takes you inside shopping spree videos.
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The post 3 shopping-related trends you should know about appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Chief commercial officer of Choice Hotels explains why he’s making sure the brand’s technology team has a seat at the marketing table.
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The post Why one hotel company is giving its technology team a seat at the table appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Google Cloud shared its take for machine learning. The first step is understanding the difference between the research side and the applied side.
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Learn how YouTube creators can leverage YouTube advertising along with their other videos. Make the most of your reach along the purchase funnel.
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The post How to turn browsers into shoppers with digital video appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover time management tips to help you rethink productivity. These productivity tips will show you how to think beyond the idea of multitasking.
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The post Rethink productivity: How doing less can help you achieve more appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We plan for digital channels first, investing heavily in video. Discover our rationale and why you may want to adjust your strategy to do the same.
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The post Inside Google Marketing: How we think about digital-first planning appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Celebrity Cruises re-examined its approach to search marketing. Their new personalized strategy drove 140% more revenue year over year.
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The post How one travel brand used search to redirect its route to success appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
As YouTube trends continue to be a strong marker of video search behavior, here’s how we’ve seen emotional needs motivate and drive video choice.
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The post Reflect, connect, learn: How video is fulfilling new roles in people’s lives appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Everyone wants to be a part of the cultural zeitgeist, but that’s easier said than done, especially for brands. See how three brands did exactly that.
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The post Keeping it real: How brands are tapping into the cultural zeitgeist appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Not all campaigns are created equal. Discover how brands can create and measure influencer campaigns at every stage of the consumer journey.
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The post How to build a full-funnel influencer marketing campaign appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
According to YouTube content creators, brand loyalty can be gained through long-form content. See how creators are building a loyal following.
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The post How to create long-form videos that will keep people watching appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We tested three promotional campaigns for three films. Discover our process and what we learned about consumer behavior and marketing storytelling.
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The post It’s time to reinvent the way stories are told. Here are 3 proven approaches to try appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together. Read the full recap here.
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The post A few choice quotes from Cannes to take you into the creative new year appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Read the 2019 Cannes Lions recap from Think with Google. 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together.
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If you run a great campaign, but can’t prove it drove sales, is it still great? Discover how one brand is measuring the offline impact of video.
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The post How one brand tackled an enduring marketing challenge: measuring a campaign’s bottom-line impact appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Read the 2019 Cannes Lions recap from Think with Google. 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together.
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The post A few choice quotes from Cannes to take you into the creative new year appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover how one of advertising’s top minds thinks about approaching advertising creativity with data.
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The post ‘Why every creative should be a technologist,’ according to Nic Roope of Publicis Poke appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
David Slocum has worked with hundreds of creatives to improve diversity in the workplace. Learn his tips for finding and keeping a diverse team.
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The post The power of difference: How to hire and retain diverse teams in brands and agencies appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Fenty Beauty’s inclusive advertising campaign, Beauty for All, ditched all the traditional marketing rules and carved a new path.
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The post How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The future of advertising is data-inspired creativity, using data and technology to inspire new ways of thinking, working, and creating.
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The post 8 creatives share how they’ve evolved from ‘data vs. creativity’ to ‘data-inspired creativity’ appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The conversation around the need for more inclusive marketing has been, and will continue to be, an important one. Discover why it’s becoming critical.
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The post What inclusive marketing looks like to me — and how to get there appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The inspiration and tools you need to leverage Google ad platforms for maximum creative expression. By creative makers for creative makers.
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The post Create with Google appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.
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The post Why data-inspired creativity is the future of effective marketing appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Access to digital tools has completely redefined the idea of a small business. Today, you don’t have to be big to access global markets.
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The post You don’t have to be big to be global appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
On this episode of the Quick Take podcast, you’ll get answers to your YouTube marketing questions and learn more about how people make decisions.
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The post HBR Quick Take: Ben Jones on how marketers can keep up with the pace of change appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Merkle is on the front lines of the shifting online data privacy landscape and offering tips on how to be a responsible digital marketer.
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The post A smart approach to balancing data-driven marketing and user privacy appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Many wonder what the advent of machine learning will mean for creating ads. In short, it’s about teaching the machines how to be helpful.
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The post Machine learning is like having a billion extra interns, not one Einstein, to make effective ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Many wonder what the advent of machine learning will mean for creating ads. In short, it’s about teaching the machines how to be helpful.
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The post Machine learning is like having a billion extra interns, not one Einstein, to make effective ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
As eco-friendly brands have been gaining traction with consumers, people are turning to live a more sustainable life. Here’s what you need to know.
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The post YouTube viewers are going green. Here are 3 things marketers need to know appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Marketers must take note of the opportunity that lies with connecting with the online gaming community and its highly engaged global audience.
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The post Connecting with gamers on YouTube: 4 things marketers should know appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Three direct-to-consumer brands share their success using new online advertising strategies and video formats to grow their business.
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The post Digitally native brands are disrupting video advertising. Here are 3 things they’re not afraid to do appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Take these steps with your marketing mix modeling to get a more accurate and actionable read on the impact digital has on offline sales.
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The post How to bring your marketing mix modeling into the 21st century appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Today’s shoppers browse and research online even when they intend to buy in-store. Here’s what you need to know about the omnichannel shopping journey.
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The post Think beyond the buy: Shopping is an omnichannel journey appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Before purchasing, people do their homework on search first. To earn loyalty, focus on creating helpful experiences to answer people’s questions.
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The post How one CPG brand turned search into a useful dialogue appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
When it comes to video viewability, a number of factors can get in the way. To help capture these opportunities, we’ve identified the 3 P’s of viewability.
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The post 3 P’s of video viewability for publishers: premium experiences, placement, and player appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
What if you could test your assumptions about your marketing messaging, audience, and creative in real time? Here are three experiments you can try.
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The post Stop guessing and start testing: 3 marketing experiments you can apply to your next campaign appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Want to reach people organically with video but don’t have a movie trailer? Focus on these three things to create movie magic in your own campaign.
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The post Organic reach is elusive. It doesn’t have to be appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Google data reveals how people are researching, discovering, and getting behind the wheel — virtually
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The post The future of car buying is online appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Hershey wanted to stand out on YouTube. Their strategy: align its product with influencers who have already built up credibility and a loyal following.
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The post How one brand ‘sold out’ of a new product by buying into the power of influencers appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
