Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Google’s latest Smart Bidding option, Zaha Hadid Google Doodle & more appeared first on Search Engine Land.
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The newest Smart Bidding option aims to increase conversion volume and will spend a campaign’s daily budget in pursuit of that goal.
The post Google adds Maximize Conversions automated bid strategy in AdWords appeared first on Search Engine Land.
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Google’s Search team worked with its Arts and Culture team to improve art-related searches and create a new Street View feature for art museums.
The post Google’s latest search update gives art lovers a deeper dive into the masterpieces appeared first on Search Engine Land.
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Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the buyer’s journey on their own. Are they consistently finding your brand along their journeys?
The post How to use SEO to influence B2B buyers at every stage of the buyer’s journey appeared first on…
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