fredag 12. juli 2019

How one travel brand used search to redirect its route to success

Celebrity Cruises re-examined its approach to search marketing. Their new personalized strategy drove 140% more revenue year over year.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2XL0Ger

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onsdag 10. juli 2019

Reflect, connect, learn: How video is fulfilling new roles in people’s lives

As YouTube trends continue to be a strong marker of video search behavior, here’s how we’ve seen emotional needs motivate and drive video choice.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2XD3TBz

The post Reflect, connect, learn: How video is fulfilling new roles in people’s lives appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/30xXODH

Keeping it real: How brands are tapping into the cultural zeitgeist

Everyone wants to be a part of the cultural zeitgeist, but that’s easier said than done, especially for brands. See how three brands did exactly that.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2JEQAXL

The post Keeping it real: How brands are tapping into the cultural zeitgeist appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2XZxTXG

How to build a full-funnel influencer marketing campaign

Not all campaigns are created equal. Discover how brands can create and measure influencer campaigns at every stage of the consumer journey.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2XHDine

The post How to build a full-funnel influencer marketing campaign appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/30p9d8E

How to create long-form videos that will keep people watching

According to YouTube content creators, brand loyalty can be gained through long-form content. See how creators are building a loyal following.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2JAYUYs

The post How to create long-form videos that will keep people watching appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2Y3wAHz

onsdag 3. juli 2019

It’s time to reinvent the way stories are told. Here are 3 proven approaches to try

We tested three promotional campaigns for three films. Discover our process and what we learned about consumer behavior and marketing storytelling.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2LyHSMZ

The post It’s time to reinvent the way stories are told. Here are 3 proven approaches to try appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2ROjhoE