onsdag 19. juni 2019

‘Why every creative should be a technologist,’ according to Nic Roope of Publicis Poke

Discover how one of advertising’s top minds thinks about approaching advertising creativity with data.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31KoPoW

The post ‘Why every creative should be a technologist,’ according to Nic Roope of Publicis Poke appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2KZW41q

tirsdag 18. juni 2019

The power of difference: How to hire and retain diverse teams in brands and agencies

David Slocum has worked with hundreds of creatives to improve diversity in the workplace. Learn his tips for finding and keeping a diverse team.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2IVuShJ

The post The power of difference: How to hire and retain diverse teams in brands and agencies appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2IT8Agi

How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry

Fenty Beauty’s inclusive advertising campaign, Beauty for All, ditched all the traditional marketing rules and carved a new path.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31IdBRQ

The post How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2IMqT72

8 creatives share how they’ve evolved from ‘data vs. creativity’ to ‘data-inspired creativity’

The future of advertising is data-inspired creativity, using data and technology to inspire new ways of thinking, working, and creating.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31IdAxg

The post 8 creatives share how they’ve evolved from ‘data vs. creativity’ to ‘data-inspired creativity’ appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2IMqQYU

fredag 14. juni 2019

What inclusive marketing looks like to me — and how to get there

The conversation around the need for more inclusive marketing has been, and will continue to be, an important one. Discover why it’s becoming critical.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2IGVcw0

The post What inclusive marketing looks like to me — and how to get there appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2FciEA9

Create with Google

The inspiration and tools you need to leverage Google ad platforms for maximum creative expression. By creative makers for creative makers.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2XdoCuF

The post Create with Google appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/31zBxGD

torsdag 13. juni 2019

Why data-inspired creativity is the future of effective marketing

Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WKnmQn

The post Why data-inspired creativity is the future of effective marketing appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2wPIvcJ

onsdag 12. juni 2019

You don’t have to be big to be global

Access to digital tools has completely redefined the idea of a small business. Today, you don’t have to be big to access global markets.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WByOJ6

The post You don’t have to be big to be global appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2Wy0zSP

mandag 10. juni 2019

HBR Quick Take: Ben Jones on how marketers can keep up with the pace of change

On this episode of the Quick Take podcast, you’ll get answers to your YouTube marketing questions and learn more about how people make decisions.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31nDpSZ

The post HBR Quick Take: Ben Jones on how marketers can keep up with the pace of change appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/31oOAe8

A smart approach to balancing data-driven marketing and user privacy

Merkle is on the front lines of the shifting online data privacy landscape and offering tips on how to be a responsible digital marketer.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2XD2pmL

The post A smart approach to balancing data-driven marketing and user privacy appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2wIjkbY

Machine learning is like having a billion extra interns, not one Einstein, to make effective ads

Many wonder what the advent of machine learning will mean for creating ads. In short, it’s about teaching the machines how to be helpful.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31mLAiw

The post Machine learning is like having a billion extra interns, not one Einstein, to make effective ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2K6QgUb

Machine learning is like having a billion extra interns, not one Einstein, to make effective ads

Many wonder what the advent of machine learning will mean for creating ads. In short, it’s about teaching the machines how to be helpful.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2MCyt9C

The post Machine learning is like having a billion extra interns, not one Einstein, to make effective ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2XJkFeB

YouTube viewers are going green. Here are 3 things marketers need to know

As eco-friendly brands have been gaining traction with consumers, people are turning to live a more sustainable life. Here’s what you need to know.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2X60Z7C

The post YouTube viewers are going green. Here are 3 things marketers need to know appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2wMuYCw

fredag 7. juni 2019

Connecting with gamers on YouTube: 4 things marketers should know

Marketers must take note of the opportunity that lies with connecting with the online gaming community and its highly engaged global audience.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2I5bOhX

The post Connecting with gamers on YouTube: 4 things marketers should know appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2IpbI3B

Digitally native brands are disrupting video advertising. Here are 3 things they’re not afraid to do

Three direct-to-consumer brands share their success using new online advertising strategies and video formats to grow their business.

from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Ip9PUp

The post Digitally native brands are disrupting video advertising. Here are 3 things they’re not afraid to do appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from http://bit.ly/2HZrHWS