What if you could test your assumptions about your marketing messaging, audience, and creative in real time? Here are three experiments you can try.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Iew4w6
The post Stop guessing and start testing: 3 marketing experiments you can apply to your next campaign appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Want to reach people organically with video but don’t have a movie trailer? Focus on these three things to create movie magic in your own campaign.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Es34jk
The post Organic reach is elusive. It doesn’t have to be appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Google data reveals how people are researching, discovering, and getting behind the wheel — virtually
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2HLHWp7
The post The future of car buying is online appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Hershey wanted to stand out on YouTube. Their strategy: align its product with influencers who have already built up credibility and a loyal following.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2w9F1Bk
The post How one brand ‘sold out’ of a new product by buying into the power of influencers appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
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from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WipQV9
The post Scheduler Test appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We researched the underlying motivations driving search behaviors. It revealed opportunities for brands to (better) satisfy consumer needs.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2LSV94L
The post How consumer needs shape search behavior and drive intent appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
At Google Marketing Live, our senior VP of ads talked about Google’s commitment to creating ad experiences that offer transparency, choice, and control.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2JoMsNO
The post How to be there for every twist and turn of the customer journey appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Machine learning: We hear the phrase every day. But what does it really mean for your business? Follow these three simple steps to set it up.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2JorYVu
The post Lightning Lessons: Machine learning in 3 steps appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover how leading brands are tapping into people’s passions to create better, more personally relevant primetime videos on YouTube.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2JGMtvE
The post 4 ways brands are following viewers’ passions — and getting results appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
If you want better marketing measurement but don’t know where to start, here are three simple ways to get going today.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2LRTsoy
The post The race for better marketing measurement is on. Are you in it? appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The end of digital marketing is here. Learn why we’re now in an era where digital marketing is just marketing.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Q4OYJi
The post Welcome to the end of digital marketing appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We’ve always sought to anticipate needs — consumers’ needs and marketers’ needs alike. Those needs have changed over time, here’s what you should know.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2HhN1FC
The post How to anticipate — and meet — the needs of today’s consumer appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Welcome to the Quick Take, a new podcast with Think with Google, where Google executives answer the questions every business leader wants to know.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WEmbhi
The post HBR Quick Take: 7 questions every CMO wants to ask Google appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover the role of Google Search and YouTube video in the purchase journey, and how marketers can use one channel to influence the other.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2PTR5zT
The post Search to video and back again: Explore how customers move through the purchase journey appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover how deeper audience signals, beyond demographic data, can inspire more relevant, impactful video advertising creative.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Y8AeMy
The post 3 learnings from creative teams who tackled audience-tailored video ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
It’s good to be in the travel experience business these days. While travel marketing has lagged behind in the digital realm, it’s starting to catch up.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2PL9bDS
The post What travel marketers should know about people searching for experiences appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Most brands think they’re customer focused. Here are four common mistakes (and fixes) that prevent companies from acquiring and retaining customers.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2VNnoWF
The post Think your company is customer-centric? Here’s why you’re probably wrong appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The latest CMO survey shows that many marketing leaders struggle with ROI. Discover how we use business metrics and KPIs to measure bottom-line impact.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2URmX96
The post Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We discovered three roadblocks that auto marketers need to address before electric cars become a serious consideration for customers.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2US4cST
The post 3 roadblocks preventing car-buyers from going electric appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Review four steps you can take to make automated smart advertising bidding tools work harder for you.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2ZPEh20
The post Craft a smarter ad bidding strategy with machine learning in 3 steps appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
