Celebrity Cruises re-examined its approach to search marketing. Their new personalized strategy drove 140% more revenue year over year.
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The post How one travel brand used search to redirect its route to success appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
As YouTube trends continue to be a strong marker of video search behavior, here’s how we’ve seen emotional needs motivate and drive video choice.
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The post Reflect, connect, learn: How video is fulfilling new roles in people’s lives appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Everyone wants to be a part of the cultural zeitgeist, but that’s easier said than done, especially for brands. See how three brands did exactly that.
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The post Keeping it real: How brands are tapping into the cultural zeitgeist appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Not all campaigns are created equal. Discover how brands can create and measure influencer campaigns at every stage of the consumer journey.
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The post How to build a full-funnel influencer marketing campaign appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
According to YouTube content creators, brand loyalty can be gained through long-form content. See how creators are building a loyal following.
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The post How to create long-form videos that will keep people watching appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We tested three promotional campaigns for three films. Discover our process and what we learned about consumer behavior and marketing storytelling.
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The post It’s time to reinvent the way stories are told. Here are 3 proven approaches to try appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together. Read the full recap here.
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The post A few choice quotes from Cannes to take you into the creative new year appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Read the 2019 Cannes Lions recap from Think with Google. 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together.
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The post A few choice quotes from Cannes to take you into the creative new year appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
If you run a great campaign, but can’t prove it drove sales, is it still great? Discover how one brand is measuring the offline impact of video.
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The post How one brand tackled an enduring marketing challenge: measuring a campaign’s bottom-line impact appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Read the 2019 Cannes Lions recap from Think with Google. 2019 Cannes Lions was all about diversity and inclusion as well as data and creativity working together.
from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2N9lNab
The post A few choice quotes from Cannes to take you into the creative new year appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover how one of advertising’s top minds thinks about approaching advertising creativity with data.
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The post ‘Why every creative should be a technologist,’ according to Nic Roope of Publicis Poke appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
David Slocum has worked with hundreds of creatives to improve diversity in the workplace. Learn his tips for finding and keeping a diverse team.
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The post The power of difference: How to hire and retain diverse teams in brands and agencies appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Fenty Beauty’s inclusive advertising campaign, Beauty for All, ditched all the traditional marketing rules and carved a new path.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31IdBRQ
The post How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The future of advertising is data-inspired creativity, using data and technology to inspire new ways of thinking, working, and creating.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31IdAxg
The post 8 creatives share how they’ve evolved from ‘data vs. creativity’ to ‘data-inspired creativity’ appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The conversation around the need for more inclusive marketing has been, and will continue to be, an important one. Discover why it’s becoming critical.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2IGVcw0
The post What inclusive marketing looks like to me — and how to get there appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
