Business casual fashion trends are on the rise. Searches for more formal clothing are declining, while searches for comfortable attire are rising.
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The Google Doodle, commemorating important events and cultural moments, or honoring notable figures, has humble origins.
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The post Inside Google Marketing: How the Google Doodle helps us connect with people around the world appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Alaska Airlines shares the search data strategy they used for their campaign that helped quadruple its route coverage and automate tasks.
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Learn about three top viral shopping trends on YouTube and what they mean for marketers. Think with Google takes you inside shopping spree videos.
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Chief commercial officer of Choice Hotels explains why he’s making sure the brand’s technology team has a seat at the marketing table.
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Google Cloud shared its take for machine learning. The first step is understanding the difference between the research side and the applied side.
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Learn how YouTube creators can leverage YouTube advertising along with their other videos. Make the most of your reach along the purchase funnel.
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The post How to turn browsers into shoppers with digital video appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover time management tips to help you rethink productivity. These productivity tips will show you how to think beyond the idea of multitasking.
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We plan for digital channels first, investing heavily in video. Discover our rationale and why you may want to adjust your strategy to do the same.
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The post Inside Google Marketing: How we think about digital-first planning appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Celebrity Cruises re-examined its approach to search marketing. Their new personalized strategy drove 140% more revenue year over year.
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As YouTube trends continue to be a strong marker of video search behavior, here’s how we’ve seen emotional needs motivate and drive video choice.
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The post Reflect, connect, learn: How video is fulfilling new roles in people’s lives appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Everyone wants to be a part of the cultural zeitgeist, but that’s easier said than done, especially for brands. See how three brands did exactly that.
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Not all campaigns are created equal. Discover how brands can create and measure influencer campaigns at every stage of the consumer journey.
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According to YouTube content creators, brand loyalty can be gained through long-form content. See how creators are building a loyal following.
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The post How to create long-form videos that will keep people watching appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We tested three promotional campaigns for three films. Discover our process and what we learned about consumer behavior and marketing storytelling.
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The post It’s time to reinvent the way stories are told. Here are 3 proven approaches to try appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
