The conversation around the need for more inclusive marketing has been, and will continue to be, an important one. Discover why it’s becoming critical.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2IGVcw0
The post What inclusive marketing looks like to me — and how to get there appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
The inspiration and tools you need to leverage Google ad platforms for maximum creative expression. By creative makers for creative makers.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2XdoCuF
The post Create with Google appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Creative intelligence can help inspire ideas, push the boundaries, bring your work out into the world at scale, and refine your campaigns over time.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WKnmQn
The post Why data-inspired creativity is the future of effective marketing appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Access to digital tools has completely redefined the idea of a small business. Today, you don’t have to be big to access global markets.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WByOJ6
The post You don’t have to be big to be global appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
On this episode of the Quick Take podcast, you’ll get answers to your YouTube marketing questions and learn more about how people make decisions.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31nDpSZ
The post HBR Quick Take: Ben Jones on how marketers can keep up with the pace of change appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Merkle is on the front lines of the shifting online data privacy landscape and offering tips on how to be a responsible digital marketer.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2XD2pmL
The post A smart approach to balancing data-driven marketing and user privacy appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Many wonder what the advent of machine learning will mean for creating ads. In short, it’s about teaching the machines how to be helpful.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/31mLAiw
The post Machine learning is like having a billion extra interns, not one Einstein, to make effective ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Many wonder what the advent of machine learning will mean for creating ads. In short, it’s about teaching the machines how to be helpful.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2MCyt9C
The post Machine learning is like having a billion extra interns, not one Einstein, to make effective ads appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
As eco-friendly brands have been gaining traction with consumers, people are turning to live a more sustainable life. Here’s what you need to know.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2X60Z7C
The post YouTube viewers are going green. Here are 3 things marketers need to know appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Marketers must take note of the opportunity that lies with connecting with the online gaming community and its highly engaged global audience.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2I5bOhX
The post Connecting with gamers on YouTube: 4 things marketers should know appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Three direct-to-consumer brands share their success using new online advertising strategies and video formats to grow their business.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Ip9PUp
The post Digitally native brands are disrupting video advertising. Here are 3 things they’re not afraid to do appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Take these steps with your marketing mix modeling to get a more accurate and actionable read on the impact digital has on offline sales.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2IhUo09
The post How to bring your marketing mix modeling into the 21st century appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Today’s shoppers browse and research online even when they intend to buy in-store. Here’s what you need to know about the omnichannel shopping journey.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WcJ7TO
The post Think beyond the buy: Shopping is an omnichannel journey appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Before purchasing, people do their homework on search first. To earn loyalty, focus on creating helpful experiences to answer people’s questions.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2WnYqOm
The post How one CPG brand turned search into a useful dialogue appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
When it comes to video viewability, a number of factors can get in the way. To help capture these opportunities, we’ve identified the 3 P’s of viewability.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2Z5eMbw
The post 3 P’s of video viewability for publishers: premium experiences, placement, and player appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
