The latest CMO survey shows that many marketing leaders struggle with ROI. Discover how we use business metrics and KPIs to measure bottom-line impact.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2URmX96
The post Inside Google Marketing: How we measure the bottom-line impact of our advertising campaigns appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We discovered three roadblocks that auto marketers need to address before electric cars become a serious consideration for customers.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2US4cST
The post 3 roadblocks preventing car-buyers from going electric appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Review four steps you can take to make automated smart advertising bidding tools work harder for you.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2ZPEh20
The post Craft a smarter ad bidding strategy with machine learning in 3 steps appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
How do you ensure people won’t skip your ads? We asked creatives and advertisers exactly that. Here are the lessons they’ve uncovered.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2vtLvuH
The post What stops people from skipping ads? 3 lessons from industry leaders appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Three brands share how they leaned into brand jingle music videos to raise brand awareness and, ultimately, drive sales.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2ZF0v6N
The post Beyond the jingle: How brand music videos are born appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Here are some quick fixes that you can implement to optimize your mobile website speed. These steps can produce big wins right away.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2XN7lp4
The post How to speed up and pare down your mobile site appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Here are some quick fixes that you can implement to optimize your mobile website speed. These steps can produce big wins right away.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2ZBPnHL
The post How to speed up and pare down your mobile site appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
By leaning into data from videos on YouTube, Comcast Xfinity Mobile created the campaign “Data into Dollars.” The ROI speaks for itself.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2URWvRv
The post How one brand literally turned data into dollars appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
We conducted in-depth research about what ‘high quality’ video content means to viewers. Here are the three themes that emerged.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2UTifMQ
The post Quality is in the eye of the beholder: new research on what viewers love appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Here are the video streaming trends and statistics advertisers need to know to understand how people watch video today.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2UUjbkl
The post The way people are watching video in the living room is changing. Here’s how appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
In this video advertising case study see how Nescafé Dolce Gusto and Google collaborated on powerful, personalized & targeted ads that drove results.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2KWblll
The post Why one-size-fits-all video ads are a thing of the past appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover how machine learning can make your creative work more personalized so you can better reach your target audience.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2vd1m0z
The post How to personalize your creative at scale appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Jenny Craig’s CMO shares 3 marketing lessons and insights into the challenges and opportunities that marketers face on a daily basis.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2GhTQqe
The post Jenny Craig CEO: 3 lessons I learned about marketing after taking on the CMO role appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Land O’Lakes wanted to shift the perception people have of their brand. So they leaned into cause marketing with the help of video.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2UXi2ri
The post Pushing past perceptions: Cause marketing in the age of consumer cynicism appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Dish Network explains how the company’s transformative approach to digital marketing automation is driving growth.
from Think with Google – Discover Marketing Research & Digital Trends http://bit.ly/2v58KL4
The post How turning to automation helped one company drive profitable growth appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
