We asked six industry leaders across strategy, media, and creative about how video viewership and content have evolved, and what it means for brands.
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Data, machine learning, and automation give travel marketing brands an opportunity to make some sense of the digital chaos.
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We looked at digital measurement practices and discovered that no one has figured it out completely, but the best strategies had notable differences.
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The post If measurement isn’t your top strategic priority, here’s why it should be appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Discover the three most common performance industry marketing challenges, and what your agency can do to overcome them.
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United is making video campaigns a key tool for its acquisitions marketing. We spoke with them to learn more about their new approach.
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In a world of abundant audience signals, how much customization is necessary for video ad creative to be effective? We’re here to help you find out.
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We’ve put together an infographic of the most iconic moments in YouTube history dating all the way back to 2005 when it was founded.
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Tapping into audience behavior insights can lead to more effective video storytelling. Six creative directors share how they do just that.
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The grocery industry is on the precipice of major change as grocery shopping moves online. Here’s what you need to know.
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Listen up, beauty brands: You have a huge advantage by being on YouTube. Let’s talk about how to connect with beauty fans on YouTube.
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Brands looking to boost live viewership may want to consider how they can use live streams to create or participate in major cultural moments.
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The post 3 behavioral and cultural shifts we’ve seen on YouTube — and what they mean for your marketing appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
Creatives used to determine what works with gut instinct alone. See what Unskippable Labs has learned from reviewing 1,000 video ads each month.
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The post Google’s Unskippable Labs has run over 250 video ad experiments. Learn their approach appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
In almost every culture, kids, but especially girls, are taught that it’s not polite to self-promote. That’s why Google launched #IamRemarkable.
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How can brands reach women in their advertising all year round, and not just on International Women’s Day? Here are three starting points.
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The post How brands can think beyond International Women’s Day appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
You can incorporate rich, timely search & inventory data into your product merchandising to be ready when a shopper shows intent.
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The post Data-driven merchandising: Moving from an art to a science to reach today’s shopper appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.
