In a world of abundant audience signals, how much customization is necessary for video ad creative to be effective? We’re here to help you find out.
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We’ve put together an infographic of the most iconic moments in YouTube history dating all the way back to 2005 when it was founded.
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Tapping into audience behavior insights can lead to more effective video storytelling. Six creative directors share how they do just that.
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The grocery industry is on the precipice of major change as grocery shopping moves online. Here’s what you need to know.
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Listen up, beauty brands: You have a huge advantage by being on YouTube. Let’s talk about how to connect with beauty fans on YouTube.
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Brands looking to boost live viewership may want to consider how they can use live streams to create or participate in major cultural moments.
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Creatives used to determine what works with gut instinct alone. See what Unskippable Labs has learned from reviewing 1,000 video ads each month.
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In almost every culture, kids, but especially girls, are taught that it’s not polite to self-promote. That’s why Google launched #IamRemarkable.
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How can brands reach women in their advertising all year round, and not just on International Women’s Day? Here are three starting points.
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You can incorporate rich, timely search & inventory data into your product merchandising to be ready when a shopper shows intent.
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