torsdag 5. september 2019

Why one media buyer is embracing programmatic linear TV

PHD Media has been testing programmatic linear TV buying and finding it a great complement to traditional TV buying. Discover their approach.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/30WCxUx

The post Why one media buyer is embracing programmatic linear TV appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



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fredag 30. august 2019

3 unexpected ways shoppers turn to video in the store aisle

Research reveals how customers are using video during their shopping journeys. Here are the top three use cases for in-store video shopping behavior.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2ZJmrRa

The post 3 unexpected ways shoppers turn to video in the store aisle appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



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torsdag 29. august 2019

Why online retailers should embrace advertising across digital storefronts

Discover three areas that leading online retailers are focusing on to complement their core business by selling ad inventory.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2zrcTLM

The post Why online retailers should embrace advertising across digital storefronts appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2Uj7Maa

You can’t achieve the right business outcomes without the right measurement

Nordstrom explains how to move past the buzzwords and rethink your measurement strategy to achieve greater growth.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/30LigkM

The post You can’t achieve the right business outcomes without the right measurement appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



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onsdag 28. august 2019

What fashion fans around the world are searching for on Google

To understand what style seekers want to buy and wear we turned to Google search data. Here are five things we learned.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/342S5rY

The post What fashion fans around the world are searching for on Google appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



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tirsdag 27. august 2019

Fashion consumers are going ‘glocal’ with help from Google and YouTube

Fashion trends show that fashion lovers are now global in nature. This creates a new world of opportunities for fashion marketers across the globe.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2PgfrXR

The post Fashion consumers are going ‘glocal’ with help from Google and YouTube appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



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mandag 26. august 2019

Yes, shoppers are using search in your store. Here’s how to help

Online searches that take place in a store have been growing in recent years. Here are four key things to consider in 2019.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2Zjh9vX

The post Yes, shoppers are using search in your store. Here’s how to help appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2ME2ULF

How to be a step ahead of today’s consumer journey

Today’s consumer journey is all over the place. With the upcoming holiday season, marketers shouldn’t miss the chance to reach shoppers at every turn.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2MDv8pY

The post How to be a step ahead of today’s consumer journey appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2Hp4T2k

fredag 23. august 2019

Yes, shoppers are using search in your store. Here’s how to help

Online searches that take place in a store have been growing in recent years. Here are four key things to consider in 2019.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2NCAscX

The post Yes, shoppers are using search in your store. Here’s how to help appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2Mym7OR

How an industry underdog redefined the retail partnership model

Boxed CEO Chieh Huang shares how to nurture business relationships within the industry. See how building brand partnerships can build long-term growth.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2ZoKHU8

The post How an industry underdog redefined the retail partnership model appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2KOG55K

With a focus on sustainability — and insights — Rothy’s is disrupting the fashion industry

Learn how Rothy’s implemented a full funnel marketing strategy to capture consumers at various points in the journey using Google tools.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2ZivAMd

The post With a focus on sustainability — and insights — Rothy’s is disrupting the fashion industry appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/31XuaIz

torsdag 22. august 2019

The enduring fashion trend nobody understands: business casual

Business casual fashion trends are on the rise. Searches for more formal clothing are declining, while searches for comfortable attire are rising.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2KOsMSP

The post The enduring fashion trend nobody understands: business casual appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



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tirsdag 20. august 2019

Inside Google Marketing: How the Google Doodle helps us connect with people around the world

The Google Doodle, commemorating important events and cultural moments, or honoring notable figures, has humble origins.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/30iUxII

The post Inside Google Marketing: How the Google Doodle helps us connect with people around the world appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2Hj3WZb

torsdag 8. august 2019

How Alaska Airlines leveraged search data to fill empty seats

Alaska Airlines shares the search data strategy they used for their campaign that helped quadruple its route coverage and automate tasks.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2yLHfbt

The post How Alaska Airlines leveraged search data to fill empty seats appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2M7xop5

3 shopping-related trends you should know about

Learn about three top viral shopping trends on YouTube and what they mean for marketers. Think with Google takes you inside shopping spree videos.

from Think with Google – Discover Marketing Research & Digital Trends https://ift.tt/2OM4U6u

The post 3 shopping-related trends you should know about appeared first on Niels Syvander Baardseth | SEO Ekspert og SEO Spesialist.



from https://ift.tt/2KEwFbR